Based in London (UK) and in Santa Monica (US), provides celebrities and brands with their own social network, the artistic freedom to create posts comprised of video, audio, photo and text, and the power to control how fans view that content. Handmade also operates Flirtomatic, an online flirting site founded in 2003 that enables its registered members to discover new people on the basis of the preferences, interests, location, and other information stored in their profiles, chat with other users and send messages with graphics and photos.